A visceral new way to bring the experience of Formula 1 closer to fans all over the world. We crafted an end-to-end system that’s immersive and breathtaking architected around the discovery of Formula 1 content - a collection of the present and the past. From the weekend race and the latest happenings, to looking through the classic archive of a victory lap by Ayrton Senna. We’ve got you covered all the way from ‘capture to view’. An experience designed for the fans to truly feel the thrill of F1 from the comfort of their homes.
A project hosted by TATA Communications, Mercedes and FIA - Looking at enhancing the fan experience of viewing Formula 1 through AR/VR technology.