A smart landscaping tool that helps homeowners in water scarce regions make smart decisions about the plants they grow, to ensure they continue to have a flourishing and thriving yard.
We were tasked with investigating and envisioning new business opportunities for consumer products and services that reduce water stress for residents in North America starting with California. Through the use of qualitative research methodologies and defining the future context through methods like STEEP+; we found key drivers and insights around water usage.
Under a hypothetical scenario - As a private equity firm we pitched our business model to a live jury of industry professionals in California.